CleverTap
CleverTap is the complete platform that helps personalize and optimize all customer touch points, both inside and outside the app
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Kevin William David

CleverTap Emotion Editor - Write impactful marketing copy with the optimal emotion mix

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The CleverTap Emotion Editor uses AI to understand which emotions are present in marketing copy. Check out this free tool and get a free custom report that shows how emotions are impacting CTRs in your marketing campaigns.

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Supreet Kini
This is going to help so many marketers get their messaging right. Would love to see the impact of this!
JACOB JOSEPH
Maker
@supreet_kini Thanks Supreet
Divya Sharma Dixit
Testing all my subject lines right away! This is a great tool to understand which emotions trigger more opens on email and we can actually test what tonality and emotions brands are going after during COVID 19. The possibilities look endless!
JACOB JOSEPH
Maker
@strategistdivya Thanks Divya
Ankita Gupta
Amazing tool that helps me craft right content on social media . Already using it for all my twitter posts. Yay 🥳🥳 Thanks a lot.
JACOB JOSEPH
Maker
@ankita_gupta5 Thanks Ankita
Sads Lasania
Does this work only for short messages such as email title? Can I do this for the entire email and for paragraphs?
JACOB JOSEPH
Maker
@sadslasania This works on any marketing material that has text. It can work on short form or long form text. You can use it for email body, some long form linkedin post, etc
Rupak Mishra
Great product guys. Congrats on the launch!
Ankita Kar
@mshra_ji Thanks Rupak
Ketan Pandit
So good! Perfect tool for Newsletter content.
Vinish Garg
Looks interesting. Curious to know how it picks the criteria to evaluate the content? For example, the content sentiment is different if I am writing copy for a luxury brand when compared to how I would write for a bank.
JACOB JOSEPH
Maker
@vingar It purely looks at the text content and sees how it relates to the 5 basic emotions of human beings. In order to know what type of emotions work best with your audience, just upload your past data and generate a custom report. We have observed that emotions that work best for an app will be different for another app. The emotions that work best with a banking audience may be different than a luxury brand. Check out this webinar
where we deep dive into the tool
MALAY HARSHA
A nifty trick to get the maximum out of copy. This is what marketer needs to get going with campaigns
Looks like a really useful little utility for marketers.
Suresh Kondamudi
Maker
@niteshd Thanks Nitesh.
Seb Sidbury
Really interesting concept! At a very high level, how does the algorithm work out the percentages for each of the five emotions?
JACOB JOSEPH
Maker
@seb_sidbury We have used the state-of-art NLP model from Google (BERT). We use it to convert words into numerical values. We then use our proprietary algo to aggregate words into sentences. Now that we have a numerical value for the sentence, we assign a probability level to each emotion. Hope that helps. Do check out our webinar for a deep dive
Seb Sidbury
@jacjos3 Awesome, thank you very much.
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