How do you get more people to discover your SaaS?

You can build a really useful product, but if nobody knows it exists, getting users becomes difficult

You can work on SEO, post on social media, reach out to potential customers, or share your product in communities

But not every channel brings the right audience

I think distribution deserves as much attention as product development

For SaaS founders and makers, which channel has brought you the most relevant traffic and users?