Facebook Search On Posts
Over 2 trillion public posts are now searchable on Facebook
Start new thread
Bigi Lui

Messenger Customer Chat - Facebook's newest product for online businesses 🗣️

by
GitHub Visualizer
•

In response to mounting pressure from @Snap on the charts and @Twitter’s unprecedented move of increasing the character limit, Facebook has pivoted into the enterprise. Developing story.

Add a comment

Replies

Best
ahounou khaled
I think they have just realized the potential to "follow" the user after starting a conversation on the merchant website. That is the part that Intercom should catch on. For sales it's a leap forward. You now have the possibility to litterally whispper to your prospect ears untill he comes back to your website and close the deal. Not to mention the leverage of the billion of user already there.
Bruno Lemos
Is there a way to integrate with mobile apps too?
Romain Lapeyre
@brunolemos it works on mobile, but I don't think there's an SDK for now
Kevin Natanzon
I wonder if users interacting with the widget are automatically considered as subscribers to the bot. If that's the case this is game changing for email marketing. It's no secret that open rate on messages sent from FB bots is more than 5X vs email. UX will shift to bot engagement vs email subscription, until FB charge you to reach all your subscribers 😂
Drew Meyers
@kevinnatanzon it'll only stay 5x email until spammers/marketers ruin it. then consumers will go back to their ways of not opening anything in messenger either due to not wanting to deal with marketing messages.
Parker Woodward
@kevinnatanzon very good point.
Lua
The UI looks almost identical.
Brandon McConnell
@brazilianexpat The UI looks identical to Messenger, but it's noticeably different from Intercom.
Parker Woodward
I'll be curious to see if they monetize this or if it will be free...big changes in the UI thought which IMHO is critical for increased chatbot adoption
Romain Lapeyre
@parkerwoodward I think it's going to be free. It's part of the Facebook strategy to transition ecommerce from email to messenger. They monetize with ads afterwards.
Bridges to Italy

I really enjoy using Messanger, but I think having to be an FB user is a limitation in terms of business use. I wouldn't want my customers and potential customers, to be unable to reach me if they don't have FB.

Pros:

From a business point of view, it allows you to better identify your customers through their FB profiles

Cons:

It is unclear if a customer who doesn't have FB can still communicate with the business. If not, that is a problem.

Jordan Jackson
wow this is a bold move
Jordan Jackson
hmmm .. and just off the top they can offer quite highly targeted look alike people who engage using this script...
Kyle Stephens
Facebook has tried on a number of occasions to break into the business space. I don't see this being the breakthrough, however.
Adrian Taropa
It was only logical that Facebook would take this platform and offer it as a service on websites. This seemingly small implementation has a lot of implications. Being able to run chats on messenger means that on one side you have users that get to keep their conversations with them, even after they leave your site and have them on their messenger. Then on the user end, you can connect whatever you want, from zendesk to custom made chat bots and Hootsuite with advanced routing. I can see a few smiling square chat bubbles turn upside down because of it. :D Can't wait for this to be available!
Tommy Jacobs Vedvik
I don't get the hating. This is just a natural step for Facebook Messenger. There are already many plugins for this (For WP at least). There are also Facebook bot creation apps like https://chatfuel.com/ out there that will make this even more awesome.
First
Previous
1234
Next
Last