Google Ads has significantly changed over the past few years. Automation now plays a much bigger role in how campaigns are managed and optimized. Running Google Ads effectively still requires a considerable amount of time and attention.

The challenge becomes even more noticeable as accounts grow. Creating and updating campaigns, managing bids and budgets, working with large product catalogs, and acting on product-level performance can still involve a lot of manual work.

How do you approach management in your Google Ads account?