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Garry Tan

ChatGPT Ads by Gauge - The intelligence layer for ChatGPT Ads

by
Y Combinator
•
Gauge gives you visibility into ads in ChatGPT. Want to know what ads your competitors are running in ChatGPT? With Gauge, you can now see exactly what ad copy is getting run against any prompt you choose. Gauge is also a single point to manage your ChatGPT ad campaigns. Simply link your API key and get instant insights into your campaigns, ad groups, and performance. Gauge also breaks down each campaign by spend, impressions, and clicks - calculating CTR and CPC on the fly.

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Caelean
Maker
📌
Hey Product Hunt! I'm Caelean, the co-founder/CEO of Gauge. We started seeing ads show up in ChatGPT answers last Thursday, and sprinted over the weekend to build a full ads experience into Gauge (GEO platform). We're already working with a number of our customers, including PostHog, to unlock insights into their campaigns and the competitive landscape. Are you running ads in ChatGPT, or curious if your competitors are? We'd love for you to give Gauge a try!!
Kristofer Lachance

This is super cool, we're very excited to start using this at @Basedash

Caelean
Maker

@kris_lachance excited to see what you find!

Sounak Bhattacharya

The competitor ad copy intelligence piece is the most interesting angle here. When you say you can see "what ad copy is getting run against any prompt" — is that pulling from a crawled index of prompts Gauge is already tracking, or can you input any arbitrary prompt and get live results? The difference matters a lot for how useful this actually is for competitive research.

Caelean
Maker

@sounak_bhattacharya both! We have an index that you can also update live with your own prompts.

Curious Kitty
When you first noticed sponsored placements showing up in ChatGPT, what was the concrete “oh no / we need this now” moment from a customer—what were they trying to answer that existing dashboards or manual prompting couldn’t?
Caelean
Maker

@curiouskitty what prompts the ads they're running are showing up for.