After 22 years in Japan, I'm starting from zero in English. Where do you promote a new product?

Twenty-two​‍​‌‍​‍‌ years is a long time to run a business in Japan, and I've got some name recognition to show for it. Switch to English, though, and nobody knows me at all.

Right now I've got around 10 finished products, which means marketing is eating up most of my time. My approach in Japan has always been search-first, and I'm staying with that. After that comes AppSumo, then Product Hunt. I joined PH back in September, mostly because I wanted somewhere English speakers could actually find my work.

Search, though, is going to take a while. So I went ahead and created an X account. On top of that, I keep hearing that posting on LinkedIn pays off.

What about you? Where do you go to promote a new ​‍​‌‍​‍‌product?