Android users opened my paywall just as often, but tapped "buy" half as much

Same app, same prices, same paywall design on both platforms.

Over the last month:

- iOS: 20% of people who saw the paywall tapped a plan

- Android: 11%

I first assumed broken payments. It wasn't that. Almost every "failed" purchase on both platforms was the user canceling the store sheet, and once Android users did tap, they completed more often than iOS users (69% vs 58%).

So the drop happens before the tap, while people are looking at the price.

I'm about to test a first-month discount and I'll watch whether it closes this gap.

Have you seen the same split? Did anything besides price (copy, layout, trial, local pricing) change Android conversion for you?