Customer Who Left and Then Came Back

Someone cancelled last year. No drama, no complaint. Just gone.

They came back eight months later. I asked why they left and why they returned. The answer was the same thing both times. They needed something I did not have, then they did not need it anymore, then they needed it again.

Their business changed. My product did not. They were not a bad fit. They were a fit for a version of their company that no longer existed.

I had been thinking about churn as rejection. Sometimes it is just timing.

Has a customer ever come back? And did the answer change how you think about people who leave?