Do TikTok, Instagram, and YouTube Shorts actually bring users to your app?

Everywhere you look, experts are saying:

“Founders are getting hundreds of thousands of users from TikTok/IG Reels/Shorts.”

Sounds amazing… but honestly, from what I’ve seen, that’s more the exception than the rule.

Yes, these platforms push reach. Yes, they can go viral. But converting that attention into real app users feels like a much harder game.

Curious about your experience:

Have short-form videos actually driven meaningful growth for your product?

Or is it more of a nice-to-have brand channel rather than a core growth engine?

👇 Share your wins (or frustrations)