Do you build for the 5% power users or the 95% casual visitors?
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Looking at our user cohort data, about 5% of our users use the product daily and generate almost all of our word-of-mouth referrals. Meanwhile, the majority sign in once or twice a month, do a quick task, and leave.
When deciding what to build next, we’re torn between adding advanced capabilities for our power users or simplifying the experience to convert casual visitors into daily active users.
How do you prioritize product updates when your power users and casual user want completely different things?
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I did focus on the core expreience simple for casual users while adding advanced features that powerr users can discover when they need them not every feature needs to be visible to everyone