Bing, since its release, was never taken seriously, I feel, at least not when compared to Google. Now with ChatGPT implemented and the potential to further integrate OpenAI into the Bing-sphere, do you think it has a serious chance to challenge Google?
With Google, I see Google Bard augmenting and supporting its existing legacy PageRank model where Google will provide an alternative or updated 'view' of its homepage so users can search (normally) or 'chat' to to the conversational user interface (CUI).
Sundar Pichai has already shared the vision for this: https://blog.google/technology/a...
Besides early adopters, I think the majority of users will continue to use Google as is. It will take a few years for the majority of users to interact in a more conversational way of course. Even when using the new CUI AI within Bard, featured and rich snippets will appear displaying featured product pages and content from Websites. Key to success for Web Designers, Developers and SEO gurus will be effective schema, markup and of course unique integrity and credibility of content (e.g. sources like the BBC that are highly regarded and have multiple inbound links). Additional 'Lighthouse' type indicators around sustainable and accessible content will also play their part in what Bard priorities and does not.
Naturally rich media will be key to all of this and this is where bots will struggle and will ultimately be complimented by Website data and media. Its worth considering that many users search for content and information in a more visual way and chat will not suit their needs.
With Bing, Microsoft and ChatGPT, I am unsure if they will be able to compete with Google as the average user will prefer to stick to what they know. My concern with Microsoft is how they traditionally try and shoehorn applications that they acquire. If you look at Skype for example, it was all very promising but lacked an innovative integration into its other products.
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it depends, it is hard to change people's habits.
But in the overall view, ChatGPT and Google have different audience segments.
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@denizcanilgin I still know people in Tech who haven't heard of ChatGPT. I haven't heard of ANYONE who uses bing still.
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@denizcanilgin@travis_page Bing's one user here 🙋🏽♀️ It gives me gift cards in exchange for my search data. I'll use Google sometimes, but it's only taking my data under the guise of a 'better user experience'.
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@denizcanilgin@runtcpip I have duckduckgo (bing search API) set as my default search engine on my phone and the search results are often so useless that I type in Google.com in the search browser.
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@denizcanilgin@travis_page I'm always surprised by how many people, who work in tech, don't actually follow tech or use a lot of it in their personal lives.
I was actually asking the same question in SEO topic: https://www.producthunt.com/disc...
Getting an answer from ChatGPT is a different experience than a standard search: you need to write a full sentence rather than just a few keywords. So for many queries, I think that google will stay relevant.
My main questions is: how will this impact the SEO industry?
@fabian_maume this is not true, for example if you type 'wwii date' it will give you this:
'World War II (WWII) began on September 1, 1939, when Germany, under the leadership of Adolf Hitler, invaded Poland. The war ended on September 2, 1945, when Japan officially surrendered after the United States dropped atomic bombs on the Japanese cities of Hiroshima and Nagasaki.'
If you use my plug-in DuckDuckGPT (featured 2 days ago) it will even show it in search sidebar:
So clearly the query experience is same, but engine more powerful
@fabian_maume I don't think it will impact the SEO industry, but it may bulid a new industry, AISO, hah, because ChatGPT may not provide correct answer but a understanding from robot.
No, it has no chance. AI still struggles to cope with structured data analysis so the integration of ai as your qa assistant wont be more than a toy. However UI is cool, sometimes in the future backend would be replaced with AGI, and that will be a real game changer.
I think they should have rebranded and launched with a new name.
It's hard (or it takes a very long time) to change people's perception of a brand or name.
People like ChatGPT and dislike Bing.
While Microsoft spent millions on Bing, they really did not have focus on the product. Their focus was on the operating system, Sharepoint, SQLServer and Office.
Investment into OpenAI has been a big break for them, but will Bing benefit?
I see a lot of OpenAi stuff getting into Office 365, SQLServer and even the Edge browser.
In other words, Bing search engine may yet again get left behind. Even if the functionality gets integrated, the usage and focus will suffer.
@kkumarkg Yes, totally agree.
For example we just built a web extension on Google's search using OpenAI's capabilies.
If you wanna check out how we're breaking the browsing unproductive habbits, here our PH campaign: https://www.producthunt.com/post...
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Google has shittified the user experience for years in pursuit of profit. You have to wade through reams of ads and read thousands of words of SEO optimization just to, perhaps, find the answer to a question.
That's a huge part of the reason why more and more people look at TikTok for answers instead of google.
For me, the question isn't, will Bing challenge Google, the question is what should the next search UX look like.
Genuinely, no I don't think so. Sure, Bard was a bust because it was released so quickly but Google has...
- Dominant market share with Chrome for guaranteed distribution
- Deal with Apple to be the default search engine on Safari which is the second largest browser after Chrome
- 25 years of iteration to perfect their search algorithms which the LLMs are trained on which means better results
- the term "Google" is equated with "search" in the zeitgeist. No matter how hard you try, that's gonna take a while to switch in people's minds.
Bing has a few aces up their sleeves too though. I wrote about all of it here:
https://www.makingproductsense.c...
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