Over 3.7 billion people use social media worldwide, 4.4 billion by 2025, according to Statista. So with roughly half of the world's population on social media, you'd do yourself and your business a disservice by not making social media a core component of your marketing strategy.
Warning, shameless plug incoming: We developed SocialWeaver, a social media management platform to help businesses build and grow their audience on social media. We launched SocialWeaver here a couple of years ago. Our platform supports Facebook, Instagram, Twitter, LinkedIn, and RSS. We have a free plan if you want to check us out. Happy to answer any questions.
Hi, guys. My team actively use Twitter and Linkedin. I feel like this 2 platforms are concentration of founders and investors. What can you recommend me as well)?
We are considering it too, and I think doing Instagram is kind of a must nowadays since GenZ use it as their first channel to get to know about certain products or brand. Besides that we are not doing it actively since our product is focusing on solving very specific problem (college application preparation), thus search engine optimization is more effective marketing strategy.
Sure! Facebook, Instagram, and YouTube are probably our best channels to share information about the solutions and services. Also, try to focus on social listening (find people who are talking about product or problems that your product helps with and respond to them). You can set up Google alerts or use a social listening tool, such as Awario.
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We do! content + ad. Thought after a while I realized how difficult it is to attract organic users.
Yes! We are fairly active on Twitter and LinkedIn.
Curious to know if any SaaS companies use Instagram as a part of their strategy? If yes, does it help? I've always believed that Instagram is not the right audience for SaaS products.
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