Richard Fang

Do you use social media as part of your marketing strategy?

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Mariah MacInnes
Yes! But I like to look at it as "content marketing" and feature multiple content streams!
Stewart Barrett
@mariah_macinnes It's certainly key!
Ruben Wolff
We do and you should to. Nowadays, you can't have a full marketing plan without taking social media into account. And especially if you're a indie founder, you'll need support of your online community
Veranika Vinichenka
Yes, but more in «Just for fun» format, Instagram
Alessia Armenise
Yes absolutely, LinkedIn and Twitter for us!
Jaskiran Kaur
I feel Social Media is great way for Marketing. Everyone is now on social media and it is best way to tell about the company and products
Rachel Hayes
Yes, We do. Content + Re-targeting Pixel. Social media has proven to be a powerful and cost-effective marketing tool for many businesses. There are many ways that social media can be used to engage customers with a company, but the two primary ways of doing this are by advertising or by providing them information and services. With Pixel, you can Retarget "add to cart" users. Retarget high "buyers intent" blog post (by delaying pixel fire). Retarget "expired subscription" users. etc.
Cica-Laure Mbappé
We do, a lot. On top of content creation, we encourage each other to be active on social media to increase our visibility.
Hi @richardfliu, yes we use social media but unlike content or ads, we use it to build super users + ambassadors. IMO 100 super users are better than a million 'i"m just a' users. Super users are straight faced, share their ideas, help you improve your product, champion your product/service, fill the gap as a community leader and so much more. Social does have the power to build communities and build serious network effects. While the traditional playbooks yield some results, it's a crowded world with the same old strategies and tactics. Trust this helps!
Felicitas Hilge
Richard Fang
@saascoach Well said indeed!
Maëla Daugan
Yes, I think it is essential to use social networks in your marketing strategy today. However, it is necessary to choose them well according to your target and to make quality rather than quantity ;)
Felicitas Hilge
@maela_daugan 100% agree, common mistake trying to play on all fields with half hearted content
Bahaa Mahagne
Sure! and you should do it too. The key ingredient for doing social media marketing well is having a strategy.