Hey, what did you build instead of doing sales this week?
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This week I rewrote our feature descriptions. Again. Third version.
What I didn't do was write to the eight people who said "ping me when it's ready" three weeks ago.
And I guess that editing copy gives me a finished thing at the end of the day. Sending those eight emails gives me eight chances to be ignored, and no way to tell if I did it well or badly.
Building always feels like progress. Selling only feels like progress in hindsight. So I hope it's not laziness.
What was yours this week?
And if you've beaten this, I'd really like to know how.
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I do this all time. Building feels safe but sending emails is scary. Did you finally send those 8 emails today?
Mine was an open-source blog CMS for non-technical teams. I built it because I was tired of small publishing changes depending on engineering. It handles the editor, FAQs, sitemap, robots.txt, llms.txt, and a few other things automatically.
So technically I did build something useful this week. But your point about building feeling more measurable than selling is very real. With building, you can end the day and point at something that exists. Sales is much harder to emotionally score in the moment.