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Hey, what did you build instead of doing sales this week?

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This week I rewrote our feature descriptions. Again. Third version.

What I didn't do was write to the eight people who said "ping me when it's ready" three weeks ago.

And I guess that editing copy gives me a finished thing at the end of the day. Sending those eight emails gives me eight chances to be ignored, and no way to tell if I did it well or badly.

Building always feels like progress. Selling only feels like progress in hindsight. So I hope it's not laziness.

What was yours this week? 

And if you've beaten this, I'd really like to know how.


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I do this all time. Building feels safe but sending emails is scary. Did you finally send those 8 emails today?

Same trap here. I'll polish a landing page for hours before I'll send one follow up email. What finally got you to send the eighth version?

Mine was polishing a landing page headline for two hours when i already knew who i should have emailed.

This week i added another tiny feature instead of asking a customer why they hadnt converted. i knew which conversation mattered more.

I think the fix is making sales a task not a mood. if it sits on a to do list, i cant negotiate with it.

I would probably set a rule no feature work until the outstanding warm leads are contacted. otherwise the easy work always wins.

rewriting copy is especially dangerous because it feels directly connected to sales. sometimes its just procrastination wearing a marketing hat.

Eight warm follow ups would probably teach you more than the fourth version of the feature descriptions. thats the uncomfortable truth.

Mine was an open-source blog CMS for non-technical teams. I built it because I was tired of small publishing changes depending on engineering. It handles the editor, FAQs, sitemap, robots.txt, llms.txt, and a few other things automatically.

So technically I did build something useful this week. But your point about building feeling more measurable than selling is very real. With building, you can end the day and point at something that exists. Sales is much harder to emotionally score in the moment.