So the way we came up with the name is by following a small bullet points Q/A-style plan I came up with:
💡we came up with the Name: Fonda Agency
👇 And this is how:
1- What do we do ?
🏗 Brand Development Agency.
We develop a digital Identity for our clients, work includes:
- Market Analysis.
- Legal documents.
- Web app Development.
- Digital design: Logo development, Graphic design, 3D Animation.
- AI (NLP, ML Finetuning models for clients)
- SEO and Digital Marketing.
- Content Writing.
- Logistics: shipping and payment getaway.
2- How does the name relate to our customers ?
we are building a foundation for their business (aka. brand this could be partial stuff like the software, marketing and social media..etc)
3- Name checkmark:
🤔 > Note: Besides the first point, the others are optional and really helpful we weren't able to meet all of them, but here we are the name stuck with us and didn't have much competition in Asia.
• Has to be available: (we used namechk and other tools) Make sure it's available on social media (plz don't forget Github, HuggingFace if you want to do software), the domain also and check google maps.
• One word: we wanted to be one word so it's better/easier for SEO and people to pronounce and remember it.
• Easy to be pronounced in many languages (we have already been exposed to more than 8-10 languages in Asia, the EU & Africa so this wasn't that hard for us & using google Translate for extra help we were golden).
I highly recommend checking university or online communities Reddit/discord and other places where you can find youngsters (around the 21 years old mark) who are native speakers and the name is easily digestible for them and doesn't have bad meaning to it. -> There are many reasons why we followed this method will take a while for me to explain.
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4- 🚀 Picking the name:
So we went on and thought of one word that represents our work and the goal of what will happen when you will work with us and we actually finish the job..etc:
we like to think of abstract stuff like light, foundation, hope ...etc
Then we translate whatever word that comes to our mind to many languages. we thought of everything from Arabic, English to Korean, Spanish and Hungarian ...etc
🤗 finally, we stayed with Fonda.
the idea we build the foundation of our clients that they can utilize to work and grow their businesses.
Origin: from foundation in English to Italian fondazione we took the first part of the word (Fonda) and we ran with it we notice it's easy for many people here in Asia to pronounce it, it's short & sweet.
And we were able to snag fonda.agency as our domain for cheap (around 24 USD if I'm not mistaken for 2 years + SSL and protection/privacy in WHO's lookup)
We had a rough 3 step approach:
- Used GPT-4 to give us an initial list of 100 names which were 4-5 letters long and ended with O and U. Our other two criteria was that it had to be simple, and should be easy to spell (and hard to misspell).
- Once we had an initial list, we shortlisted the 10 that we liked the most. For each of the 10, we checked its domain availability, whether there were any existing trademarks, and how competitive the SEO namespace was.
- This eliminated about 8 out of the 10. Then, out of the remaining 2, we picked the one which resonated more with us.
Well this was tough yea. 😮💨 It changed quite a few times. It went from bix, to Bixchat to now Zapmail.
We searched around for some names, and we knew we liked the letter Z. At the time, the main thing we could do from the product was mail. So we had a poll with a few names, took a vote from the team, and here we are with Zapmail.
@marksachintha To be honest I have only used it to brain storm names for some opensource projects. But I feel it generates a lot of ideas etc. like Steve Jobs said: Creativity is just connecting things ✨
@marksachintha It's a great question!
Tbh, I do not remember clearly how it's come to my mind, but I wanted something playful and unique and we came up with l00kin, where zeros replaced with the eyes emoji and the last letter is missing as it sounds in a speech. Lately, we figure out that eyes amplify the name 😇
Coming up with the name of a startup can be a creative and fun process, but also a challenging one.
You want a name that reflects your vision, values, and uniqueness, but also appeals to your target audience and stands out from the competition.
@deluar_001 Yes, and that's what makes it most challenging because you always feel like one of those is missing
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@arbaazio I named with the combination of three "vision, values, and uniqueness" one of my startup name is SHAHEB a men fashion shop in Bangladesh.
I pick this name from an arabic word 'Shab/Shabab' that's means 'Youth' and in Bangladesh the words meaning of 'SHAHEB' is a very honorable, respectful and good looking man.
As my vision is working with youths and this name is very unique and have values in Bangladesh so I named it :)
Funny enough, I developed a free tool that helps with exactly that 😆
I always struggled to find cool names for my projects. Tools like Namelix are fun, but they feel more like a gallery of names that you can buy.
So, I first used ChatGPT to generate names for me, and then thought, well, I could build a small tool out of it to make the experience nicer and instantly also check the domain availability. This was quite tedious with ChatGPT, because I had to copy and paste the names into a domain checker.
You can find it on my profile, launched today 🥳, or here: https://www.producthunt.com/post...
@derzerstampfer pretty cool - I tired it! Funny how I like and don't like the domain availability search - it finds good names but also shows they're unavailable. lol
But good stuff Pau! God bless you!
My very first business is the one I tried to be creative with the name.
The rest were usually very straightforward to what problem they were solving (or to how they solve it)
@marksachintha having a creative name did not really make much difference on the bottom line.
I think this can make a lot of sense for B2C businesses but all the companies I launched/participated in were B2B.
I lately made an investment in a company that was B2C which carried a creative name, but that was decided before I joined :-)
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