Warning ⚠️ Cheese words coming.
It came up from as the weird solution for our problem. Literally.
Our main focus is to help people to connect deeper even remotely. It started from a pain, of course. Burnout. "Why do I feel so overwhelmed with everything that surrounds me? I know I can feel better.". After several months of recovery, a thought in the back of the head: "How do I help others to prevent feeling this way?".
Long story short, after science research, it turns out that to stay motivated and be super performant and feel great, the best way is:"to build tribes": To work better as a team: Tribu. My first frmr Co-founder thought of the name, actually. Up votes for him.
Just a Minecraft nickname, generated in childhood.
Our company name is SeterX.
Have quite convenient naming conventions for sub-niches. Like Seter Graphic Labs, Seter Blog etc
I wanted the word "icon" to be in the name of my AI icon generator. So from "IconGPT" to "IconMagic" (and dozens in between)....finally to IconMage (https://www.producthunt.com/post...).
Looking back at my passion for coffee, I remember the golden layer on top of an espresso was called Crema. I found an early sweet spot helping developer create a better UX on their products. The golden layer. Now we deploy entire product teams. Crema has come a long way in 14 years.
@george_brooks1 That's really impressive to run a business for 14 years. Congratulations!
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It was a process, starting with some cool words that I thought and a brainstorming with the team. Then, we chose 5 words and out of those, we thought about similar words that we could find attractive, and that's how we came out with the final name idea.
@johanna_switzer That's nice. What was the name you finally picked?
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As an iPAAS we thought about names that reflected us being the last visible layer a developer needs to interact with. This lead us towards thinking about the light spectrum, and we chose “Violet” since it’s the last color you see at one end of the spectrum. Coincidentally, the “violet.io” domain had just gone up for sale that same week we landed on the name so it felt like it was meant to be.
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