How do you bring back the excitement when building a product feels too safe?

We spend so much energy trying to remove all the stress and uncertainty from launching that we end up killing the fun along with the bugs.

I realized recently that I planned every single detail of our last release so carefully that there was zero room left for surprise or joy. Everything went right, but it felt hollow because there was no skin in the game.

If your releases have turned into quiet predictable routines how do you manage to spark that genuine curiosity and excitement for the craft again?