Hey Product Hunters!
Recently I launched a newsletter with weekly marketing case studies from profitable Solopreneurs (https://makerbox.ck.page/marketi...).
Last week, I tried content repurposing and got around 50 new subscribers:
πΉ autoplug on Twitter
πΉ next issue teaser on Twitter
πΉ repurposing content on Product Hunt discussions
πΉ repurposing content on Indie Hackers
To be honest, kinda dissatisfied with the growth. I thought I could grow at least +100 π
So, how do you promote your newsletter? π€
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Great tool! Congratulations π
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My way is informative contents to my blog (https://www.seomanualsubmission....) and question answer / SEO tutorial (https://www.seomanualsubmission....) sections. I want to say honestly i have to filter subscriber on regular basis because more of them are spammy and as i noticed his common name is "John Smith" :D
After publish blog ... I used some tools to share my blog to online platforms like twitter, tumblr etc. and on few platforms like linkedin and facebook we share manually ....
I think the general trend is in creating a sort of lead magnet and getting subscribers as a result. So in your case given that your target is Solopreneurs, maybe a lead magnet on most used tools by Soloprenuers or a best startup playbooks or tactics swipe files
I think all these above works if you active in Twitter, Product Hunt and Indie Hackers in general. What worked good for me is newsletter combined with side project.
I launched this side project on PH, and added email capture form, so people on the website to leave email if they want to be updated.
https://www.marbleflows.com/onbo...
Back then I was not sure if decide to make newsletter or what will happen, when I started there were already people who subscribed before.
So it was not from 0.
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You can create email marketing campaigns, newsletters, and automated emails that engage your audiences and display perfectly in their inbox. It's also the most accessible and convenient way for your customers to get in touch with you. Email marketing is a powerful way to boost your business. A recent study by the 20fix.com found that email marketing generated an ROI of $36-44 for every $1 spent, and increased revenue by 43% over the course of a year.
Growing a newsletter takes time, effort, and a consistent strategy. Here are some effective ways to grow your newsletter:
Create high-quality content: The key to growing your newsletter is to provide value to your subscribers. Focus on creating high-quality content that is relevant to your target audience and adds value to their lives.
Offer incentives: Offer incentives to encourage people to sign up for your newsletter. This could be in the form of exclusive content, a discount code, or a free resource.
Use social media: Use social media to promote your newsletter and reach a wider audience. Share links to your newsletter sign-up page and encourage your followers to sign up.
Guest blogging: Reach out to other bloggers and ask if you can guest post on their blog. This is a great way to get exposure to a new audience and promote your newsletter.
Collaborate with other newsletters: Collaborate with other newsletters in your niche and offer to promote each other's newsletters. This is a great way to reach a wider audience and grow your subscriber base.
Optimize your sign-up page: Make sure your sign-up page is optimized for conversions. Use clear, compelling copy, and make it easy for people to sign up.
Engage with your subscribers: Engage with your subscribers regularly and encourage them to share your newsletter with others. This will help to build loyalty and grow your subscriber base over time.
Overall, growing your newsletter takes time and effort, but by focusing on creating high-quality content, offering incentives, and leveraging social media and other channels, you can build a loyal subscriber base and see your newsletter grow over time.
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I am planning on starting one. So, thanks for posting this, will help me too.
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In case it's helpful, I shared some tactics I've used for Wonder Tools (https://wondertools.substack.com) in this interview with Ciler for Newsletter Circle, her weekly note about newsletter strategies. https://cilerdemiralp.beehiiv.co... One of the points I shared in that, in reply to a question about how Wonder Tools reached 22k readers as a solo side project: "Cross-promotions have been the most fruitful avenue of growth for Wonder Tools. I like referring my readers to good newsletters they may not yet know about. And having Wonder Tools mentioned in other newsletters is a great way for people to discover it. I donβt advertise or buy lists or use tactics that would feel too self-promotional.
I do show up every single week with the best work I can do for readers. I boil down weeks or months of experimentation and exploration into a five-minute weekly read. People appreciate concise consumable newsletters that have actionable info. They share that type of resource with friends, colleagues and their own readers. So the consistent effort I put into the newsletter has been a key part of its growth."
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