How do you market your product as a solo developer?

How do you handle marketing when you're a developer? 👀

I've noticed that for me, building the product is actually the easy part. I can spend hours working on features, fixing bugs, improving the UX, etc. But once I have something I'm happy with, I have to switch gears and start thinking about marketing, content, social media, getting users, etc. And honestly, that's the part I struggle with the most.

I'm curious how other developers/solo makers handle this.

Do you start thinking about marketing while you're building, or only once you have something ready?

Do you focus on one channel, post regularly on social media, or just try different things and see what sticks?

And what tools do you actually use? Not looking for a list of AI marketing tools, more like things that genuinely save you time or make marketing a bit easier.

Would love to hear what has worked for you ✌️