How is your (tech) company investing in its community?
Building a community these days is no longer just about setting up a social media profile or starting a private group on Slack or Discord.
Companies need to differentiate themselves, gain a competitive advantage, and build relationships with clients/users on a more personal level.
Here are a few examples:
A local advertising agency, Visbility, holds Friday Beer at 5 PM meetups – where they educate the general public about content marketing and other topics.
Lovable holds hackathons for builders.
Product Hunt organises pitch days (like that one today) to improve "starting positions" of makers.
The things your company does for its community should still be industry-based, but go beyond the product and offer something special/unique for members.
What does your company do in this space?
What unconventional community activities would make you want to become a loyal member of the brand’s tribe?
Replies
Love this! I recently saw that @buffer does fun community challenges for creators centered on improving the consistency of showing up & posting 🫶
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@buffer @ruxandra_mazilu if they. feature them, that's a good marketing activity also for creators :)
VertiComply is early stage so we're not doing much yet, mostly just showing up in r/healthIT and LinkedIn conversations and trying to be genuinely useful rather than promotional.
But what I'd want to build: a monthly "compliance office hours" — open Zoom, any healthcare dev can drop in and ask anything about HIPAA, GDPR, FDA requirements. No pitch, no agenda. Just free expertise.
That's the kind of thing that builds real loyalty, give before you ask.
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@verticomply maybe some sessions with professionals as guests to enrich those open hours would be a cool addition :)
Fuser
We hold a lot of in person events in Los Angeles where our company and team are. We try to partner with artists, educators, students, designers, and technologists to host events. We're pretty small now, but we have big dreams of supporting our community further as we scale
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@dalenaxtran wow, rich portfolio! Like this vibe (especially because I have very close to art and these communities of creative people) :)
I think the examples you mentioned have one thing in common: they create a reason to show up that’s not just the product.
We’ve experimented a bit with this on the content side, and what worked best wasn’t big events, but consistency.
Simple things like:
- sharing weekly learnings in public
- showing behind-the-scenes of what’s working / not working
- turning the process into something people can follow
Not as flashy as hackathons, but it compounds over time.
To your question, what would make me loyal is probably feeling like I’m “learning alongside” the company, not just being marketed to.
Out of curiosity, have you seen more traction from in-person stuff like meetups, or from ongoing online presence?
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@judit10 for sure, you need to be active if you want to lead a community. As soon as people lose you from their sight, they will forget :)
We are trying to use marketed through students as well as community leaders, so we are trying to spread the word for HireID across multiple brands. So yeah, that is where we would spend most of our campaigning budget.
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@nayan_surya98 so your tool is related to HR?