Hey, I'm Alex and I like writing English and TypeScript. I have founded a few companies (most recently Clearbit and Reflect), was an early engineer at Stripe, and I've also written a few O'Reilly books.
I'll be answering questions on November 9th 🔥
With the benefit of hindsight, how does it feel to have stepped away from Clearbit after 7 years? Would you make the same decision again?
Also, what have you learned about "only" being on the board compared to being an operator and a board member?
@mxstbr I would absolutely make the decision again. Indeed, I would leave even earlier, maybe at around 30 employees, and set the expectation with the team upfront.
I have learnt what I love which is a day of coding without meetings. So I should just stick with that.
r.e. the board - I can tell you the hardest thing about not being an operator in the company is that you feel quite impotent. You can provide advice (as best you can), and feedback, but ultimately it is the CEOs job to make the decisions.
When you reflect on Clearbit... what are the three things/events that helped you go from 0 to 1M ARR, and what are the three things/events that moved the needle from 1M to 10M ARR?
Thx a lot! Rooting for Reflect!
@vedranrasic Going from 0 to 1 M ARR was a combination of us: a) increasing our pricing and b) creating a Salesforce integration and c) hustling.
Going from 1 to 10 was quite straightforward after we hired a sales team.
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At what point did you throw in the towel and realize that strict typing was the way to go? And who told you so in 2011?
Hey Alex, been following you for a long time, since Spine days! Incredible to have seen your journey, via books, working at Twitter (am I remembering this correctly) and then Stripe, Clearbit, and now Reflect (of which I'm a dedicated user, it's incredible)
Could you reflect (sorry for the pun) on some tough times? Times when folks didn't believe in you / what you're doing? Would love to hear about them and how you managed/figured out a way forward.
@altryne The hardest times were, in order:
1) Performing a layoff of 20% of Clearbit during COVID
2) Getting my first Green Card application denied and being forced out the US
3) Clearbit getting a frivolous lawsuit
4) Coming to the conclusion that I should no longer be CEO of Clearbit
5) Getting a notice from the city of San Francisco that our office wasn't zone correctly and we needed to vacate (I loved that office)
Along the way there's been folks that believed in me, and folks that haven't. I've always had a quiet inner confidence that propelled me regardless. In general, most of the problems above resolved themselves with time.
Here's a good mental model when it comes to problems: will I still be worried about this a year from now. If so, it's probably important and worth worrying about. If not, resolve it and move on.
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Thanks to great infra (cloud, open source, copilot) small teams can easily build and ship software. This has increased competition with most niches occupied by multiple products.
The challenge, it seems, is not product, but GTM and managing third party integrations.
How will these trends of decreasing build complexity and increasing competition impact B2B SaaS?
@chirayupatel That is true, but there are seven billion people to sell to. Well, not all of them, but you get my point. It's possible to make a lifestyle biz in many many areas.
GTM is definitely the hardest part for me personally. It should all be programmatic and automated. Which is why I love advertising - it's the most efficient way of scaling a business. Unfortunately, due to Apple's policies, it has recently become less efficient.
After exiting Clearbit, what emotional phases did you go through and how long did it take you to settle with what you are doing now? Do you set different boundaries/prioritization with current ventures compared to pre-exit? (e.g. not compromising on life quality vs grinding, etc)
@stpe After I left I did a lot of writing. About my experience, my learnings, and what I wanted out of life. It was very cathartic. I also did a lot of therapy.
I jumped into Reflect quite quickly because it was smack bang in the venn diagram of things I wanted to do. I wanted to build a tool I used every day, that was UI heavy (I love designing), an Electron app, and something around writing.
Sometimes I worry about being ambitious enough. But then I think about the leverage in improving people's thinking through note-taking. That is enough for me.
Clearbit is very interesting. Can you dive into specifics about how the IP-DeAnonymization works? I understand how big orgs have their own IP ranges but you guys claim to be able to detect even smaller companies? Would love to hear about the process.
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