Is 3 minutes too long for B2B self-serve products?
by•
Three minutes feels like a lifetime on the internet today.
If a new user doesn't get a clear win within the first 60 seconds they close the tab and forget you exist. We completely cut out email verification and team invites before onboarding to let people play with the core feature first. Getting them straight into the main workspace cut our dropoff rate significantly.
Have you tried deferring the signup wall until after they perform their first action?
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I think the first 60 seconds matter more than the total onbording time if users can try the main featurer before signing up it becomes much easier to show them the value and get them intrested