It includes engineering and product managers and implies custom development rather than simply traditional marketing assets, which I'm not sure "just smart marketing" gets across. So I think someone that gets the idea it's "just smart marketing" probably has a fairly incomplete understanding of what it really takes to do properly. It's really more smart product management that includes the marketing team as part of the team than it is pure marketing. This is especially true when going down the product lead growth route.
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@jesse_ezell Ohh!! this is interesting. I honestly didn't know that it has an aspect of product management. Actually, we have curated a program on growth hacking (https://learn.qureos.com/learnin...) and I'm collecting information which I could share with our apprentices.
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