My business grew most after a site redesign, not a new feature. What moved yours?
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Being an engineer, I tend to think features first.
Still, the time my business grew fastest wasn't after a feature launch. It was after I took advice from someone outside the company and redid the whole site design. Same product underneath.
What has done the most for your product so far?
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Same lesson for me so far: the changes I expect the most from are about the path to the product, not the product. Right now I'm testing a funnel where visitors from ads no longer hit a paywall on the web at all. They get their first song free, but in the app, and I judge it by installs and subscriptions instead of web sales. Too early for a verdict, but it was a one day change compared to weeks for any feature. Curious what the outside person spotted in your old design that you couldn't see?
@gbasovv A one day change you can judge by installs sounds like a good trade. In my case I'd built @SOHO all by myself, design included. An early member of the team mocked up a new design, I went with it, and signups and traffic went up visibly. A couple of years later we had a pro designer redo it too. Good luck with the funnel test ☺️