My Landing Page Had 14 Sections. I Cut It to 4 and Conversion Doubled.

Features. Testimonials. Integrations. Pricing. FAQ. Comparison table. Team. Mission. Press. Blog highlights. Newsletter.

Footer CTA. Sticky header. Chat widget.

I kept adding because each one felt important. The page was thorough. It was also unreadable.

I cut it to four sections. Headline. Three benefits. One testimonial. One button.

Conversion doubled in two weeks. The page I was proud of was a document. The page that worked was a decision.

What section of your site would you cut first if you had to? And would you miss it?