Our top plan buys three and a half videos, and the pricing page doesn't say so
A 30 second 1080p video on our newest model costs 513 credits. The Studio plan is 1800 credits a month. So the honest sentence is that this plan gets you three of those and a bit.
Nothing on the pricing page says that. It says 1800 credits, which is a number nobody can convert into anything until they've already paid and spent a third of it on one generation.
Credits exist because our cost moves per model and per second of output, and that's a real constraint rather than an excuse. But the unit we picked protects us from repricing and hands the uncertainty to the person deciding whether to buy. They find out what a credit is worth on their first generation, which is the worst possible moment to find out.
What I'd do differently: lead with outputs at the two or three settings people actually pick, put the credit number second. Harder to keep accurate, much harder to argue with.
If you sell credits or tokens, has anyone found a way to show what a plan actually buys without pinning yourself to a price you can't hold for a year?
Replies
I’d love to see pricing pages show both credits and real examples. For me, knowing how many videos a plan can produce is far more useful than seeing a large credit balance.
This might be sideways to your question, since you’re asking about the pricing page and I don’t think the pricing page can carry it.
Put the base rates there, but show the real numbers at the generate button: credits before, credits after, then the user confirms and runs it. That’s the only moment the cost is actually known — model, length, resolution, all settled. Nobody can claim they weren’t told, and it doesn’t lock you into a price for a year, because the page is rates and the button is arithmetic.
The other half is what happens when the balance doesn’t cover the next generation. If the only option is a full plan upgrade, people stop there. Small top-ups, enough to cover the shortfall, keeps the person who was about to generate something from walking away.