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Rohan Chaubey

Product Hunt discontinued coming soon / teaser pages. Did they work for you?

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I noticed that Product Hunt discontinued the teaser / coming soon section this week, and I’m curious if it did help you build genuine traction? 

My take (from hunting PH launches):

I usually recommended finalizing launch assets before publishing/scheduling on PH rather than relying on teasers. A few reasons why: 

  • PH moderators have mentioned teaser traction isn’t considered when deciding which products get featured. 

  • Even if 1,000+ people hit “Notify Me,” you’ll still want to nudge your friends / community on the launch day.

  • The teaser page is slightly useful to onboard friends/colleagues new to PH, but beyond that its value is limited.

  • A big risk: Teasers required scheduling first, so teams often upload assets piecemeal. PH mods can review early, and incomplete pages hurt your chances of being featured.

  • The teaser post doesn’t allow links, so your landing or waitlist page isn’t accessible to the community.

  • Many makers share both their teaser and launch post, creating two “asks” without offering much value in return. 

  • There was no way to access the list of users who clicked "Notify me" button for your launch. 

In short, my pov is, PH is super fun with or without the coming soon section. 

That’s my perspective, but I’d love to hear from the community here :)

P.S. BTW, two launches I found interesting on leaderboard today:

  1. Trace: Workflow Automations for the Human-AI Workforce

  2. Qoder: Qoder is an agentic IDE for real software development

  3. Vercel: The shadcn/ui component library for building AI-native apps

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DMA Anderson

Thanks for this update and the opportunity to see how others leveraged the teaser or didn't. It's great to be able to prebuild and review, and also great not to be concerned about being penalized for pages in progress.

Rohan Chaubey

@dmitcha An alternative to PH teaser pages could be maintaining a pre-launch waitlist on your own website or a personal CRM of supporters, customers and friends.

DMA Anderson

@rohanrecommends Yes, our marketing list can be expanded with this specific ask on our end. Also, this post got me reading a lot of innovative launch promotions on Reddit. A great topic and thread, thanks!

Vlad Zivkovic

To be honest it was a double job, sharing the link with your circle and then having to remind everyone that launch is live because not so many people actually open the PH email notification. I don't think anything will change without the coming soon page, the job of marketing your launch remains the same.

Shawn Park

I thought there was an error on my end, so I even asked my teammates, "Can you not see it either?"

I'm not sure yet if this is a good or bad thing, but it's an undeniable fact that a feature is gone.
It might be a small feature, but it definitely changes the preparation process for teams getting ready to launch.

Will a new feature appear?
I guess I'll have to look forward to the great plan PH have in store.

Jess Thompson

Oh wow, really surprised to hear they got rid of 'Coming soon' and teaser pages. I found it pretty instrumental in promoting our launch early, and I'm also found them cool as a user to see what's coming up or if someone asked to support. I can't remember anything without a 'notify me' button :D

Interesting perspective on the 'two asks', I hadn't thought about it that way, but makes sense.

fmerian

This just makes sense.

@Product Hunt isn't just a launch platform. It's also a search engine, a newsletter, and a Reddit-like platform. They're transitioning into a social media company.

Fateh Zid
I think it’s a double-edged sword. I'd say coming soon/waitlists should help build traction outside of PH, otherwise they can kill momentum when it comes to teasing and letting the PH community discover a product for the first time. You’re right on that point.
Sean Howell
Maybe you need to do a refresh on your other tips. Good points above
Rohan Chaubey

@howell4change I need to do a refresh on which tips?

Aleksandar Blazhev

This is really terrible news. Honestly.

A major part of our campaigns was built around the teaser page.

Not for any other reason, but because we always kicked off our marketing weeks ahead of the actual launch. That’s how people found out about the campaign. That’s how many new users signed up.

And now this completely shifts the focus.

Pretty disappointing. Especially with no advance notice about this change.

Musa Molla

Completely agree, teasers never tell the full story. Finalizing launch assets first definitely makes a bigger impact. Curious how others here plan pre-launch engagement now that the teaser section is gone!

Randeep Wilkhu

The coming soon page did really help us generate more leads in the buildup to our launch.

Ashish Mishra

I am doing my Product launch on 1st Sept. Now I feel like, if I had the abovesaid feature, it would have surely helped me a lot and lot. :\

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