Should the founder's face be on the homepage?

Half of me is convinced a real human face builds instant trust — "there's a person behind this, not a faceless SaaS."

The other half thinks it makes a real product look like a weekend side project and quietly caps how big it can appear.

I've seen it work beautifully. A solo founder whose face is the brand, and customers buy because they trust him.

I've also seen it backfire the moment the founder steps away, because the company never built a brand of its own.

There's a third option I keep avoiding — show the team, not just me — but that requires a team photo, and right now the team is me and a laptop.

Do you show yourself, your team, or nobody at all? And did you ever test it, or did you just go with your gut like I'm about to?