Benjamin Bekken

Should you launch smaller versions of your product on Product Hunt? And if so does it work? 🤔

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I see a lot of brands launching multiple "smaller" versions of their main product here on Product Hunt. As Anthropic had a launch yesterday for Claude's search functionality today they have a think functionality. I also see that multiple brands does this. Is this a good strategy and has it worked? We launched on Product Hunt a month ago and used a lot of time and resources on it, but launching multiple times will require a lot of attention. What are people's thoughts?

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Tomina Veronika

We did a “mini launch” for just one feature a few months after our main launch — honestly got more engagement than the big one. It felt more focused and easier for people to understand.

Benjamin Bekken
@tomina_veronika oh really? That’s awesome to hear! Did you hype it up and provide equal amounts of marketing? Or did you do less?🙌🏻 super interesting atleast