The Curtain Falls on 2023: What's Your Big Learning?

(Keeping a LIVE list on my 4th screen to remind myself everyday the basics of running a useful & profitable business) 1/ On Visualization I'd think hard and more often about the problem statement: What would I like to be great at? What would I like to be known for? What market/niche are you after? What problem am I solving? Who is it for? What is it for? 2/ On Getting Started I'd care less about discipline and more about generating enthusiasm. Breathing energy into my work. By painting an exciting picture of the future possibilities. By priming myself to bring energy to the table. 3/ On Action & Consistency Less planning, more execution Less pivoting, more compounding Never building something again that I'm not interested in improving over time. 4/ On Focus & Outcomes I'd spend my days doing one of two things A/ Building and improving the product B/ Talking to customers (1 to 1 marketing and selling) More focus on the 20% of activities that drive 80% of value. 5/ On Trends I'd worry less about the changing tech. And worry more about the constant human nature and needs. Technology changes, humans don't 6/ On Positioning & Differentiation I'd express my raw, instinctual, spiky opinions more. I'd be more mission oriented, trying to make a difference in customer's life. Be more confident with my unusual solutions for obvious problems. No more trying to fit the bill. I'd make my product a no-brainer. 7/ On Communication I'd do less people pleasing and more people alienating. I'd tell more interesting stories and less boring facts. No one has ever made a decision because of a number. They need a story. 8/ On Sharing & Distribution I'd do less hoarding and more caring for others Kill the EGO. It's not about me. It's about my customers. And their goals. I'd built sharing into my daily workflow. And give & share daily. Education is the best form of marketing and it's a positive sum game. 9/ On Go-To-Market Strategy & Outcomes I'd sell outcomes and not the processes or features. Outcomes that are measurable, quantifiable, time-bound results. No more talking about a quarter-inch drill bit. 10/ On Networking and Collaboration I'd try to be less of a lone genius and try harder to be part of an ambitious group of people. I'd be more involved with the communities around my interests. New motto: Send more DMs to do dope things with cool people 11/ On Clients I'd develop a through line across the customer journey ,touch point by touch point. Who is my first customer? Who is this going to be 10X better than the existing solutions? I'd fire low quality, low pay clients faster to make room for better opportunities. 12/ On Continuous Improvement I'd ship faster and more often for faster feedback loops and validation. Producing a large quantity of work in a short amount of time is the answer. And I'd be more creative in collecting feedback & data. No more developing things in my cabin for 6 months just to launch products no one is interested in. 14/ On Sales I'd be more methodical about the sales cycle? What's their first interaction with my product look like? What's the a-ha moment? What's that specific trigger that reveals the value proposition? 15/ On Profitability I'd think hard about how much I'd charge from Day 1. Then, build a product / service that would deliver at least 3X value. I'd do a simple back of the envelope path to profitability exercise before the workday begins.