Things that make a good difference at a launch on Product Hunt
Whenever I browse product launches, I somehow subconsciously judge not only the product itself and its quality, but also the quality that is reflected in the effort the makers put into preparing it.
It may sound insignificant, but in my case, these things also make a significant difference:
Icon GIF at the launch – it enlivens the overall impression and is dynamic
Quality graphics and video
First, a properly filled-out comment
Photos in the makers' profiles (it's less trustworthy for me when there's only the letter "J" or something similar)
Whether any of my contacts or acquaintances on the platform reacted to the launch
What do you notice and what affects you when browsing the site?
I'm also relaunching something on January 28th, so I've started to notice more what affects me at other people's launches. It's an interesting "psychological exercise."


Replies
vibecoder.date
I pay a lot of attention to the comments.
And I may add a profile pic to my profile, (used to have a stalker, big on privacy thanks to that, but if I must have a face then let it be mine)
A lot of the times I'll skip the video and just go to the page. If the landing clear on what it is I'll be more likely to comment.
minimalist phone: creating folders
@build_with_aj I appreciate the creativity. You do not have to be fully unknown; just create a shadow that makes people curious ;) well-done!
DaysAround
Thanks for sharing this. Good ideas here! Launching a new one tomorrow and already added a gif instead of static photo.
minimalist phone: creating folders
@vladstan I am going to check ;)
Same here. I tend to judge the effort before the product itself. A clean page, clear visuals, and some activity from the makers make it feel more trustworthy. It sets expectations even before trying the product.
minimalist phone: creating folders
@sujal_thaker Yeah, it partially indicates the quality of the product.
Hi,
Thanks for these insights, really helpful!
But can you elaborate a bit more on this? How can someone new on the platform improve it?
Thanks!
minimalist phone: creating folders
@seacat When I follow someone and this user upvotes a product or comments on it, I can see this action by looking at their profile photo. So it means for me that the person I trust (friend, follower) also uses the tool. It is like social proof.
@busmark_w_nika
Thanks, my question was not about how it's implemented technically, but rather how, in practice, someone without many followers can achieve it. So you mentioned it as a criterion, but people can't control whether their followers can also be your followers.
minimalist phone: creating folders
@seacat yes, it is partially about creating a community first, then you have this advantage.