Thinking of going Build in Public, smart move or just extra work?
by•
So, I’ve been toying with the idea of going "Build in Public" for my startup, but I’m torn. On one hand, it seems like an awesome way to grow an audience, get early feedback, and build trust. On the other, I’ve seen plenty of people burn out or struggle to balance actually building vs. constantly sharing updates.
I guess my main questions are:
🔥 What’s the best way to approach it without it feeling like a second job?
📢 Where do you actually build in public: Twitter, LinkedIn, Reddit, PH, or somewhere else?
⚡ Any success (or horror) stories from those who’ve done it?
Would love to hear what worked (or didn’t) for you!
307 views
Replies
I've taken a stab at doing build in public.
My experience: Had a person comment on my post saying that they would provide feedback, only to later found out that the account was suspended.
Honestly have no idea who is human and who is AI/bot these days.
The NFT Playbook
All depends on the goal.
If the goal is to use it to find users, then it could be worthwhile IF your audience is also lurking in these channels. The 2nd question on where to build in public draws from the same idea -- wherever you users are.
For what it's worth, there also is a "founder-channel" fit concept -- your audience may benefit from building in public but if you yourself don't really like creating content then it's also easy to burn out or not enjoy it. You don't have to like it, just means you'll have to find other ways to find users! And there are many.