@georgios_gkouvousis_gg_ that's a great question. There are 4 ways of doing it:
1. you have deep industry knowledge and you have identified some gaps in your industry
2. talk to customers
3. wander in online communities and find what people recurrently ask for
4. find a service with low competition that is done bad (so need has been confirmed but is underserved) and make it better
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I think itβs the user journey. Itβs very important that even new users feel at home while using the product and never get lost in navigating your solution.
Cheers!
I don't know if there's a single most important factor because the world is very complex. But I believe your product and company must be able to answer these questions competently:
* Are we solving a *real* problem here?
* Do we have a distribution advantage to reach our ideal customer?
* Are we able to execute fast enough based on customer feedback and market dynamics?
I call this the startup trinity: "Problem - Distribution - Execution".
Letting people know about your product. No use building a great product if people don't know about it.
A good product with great marketing has greater chance of success that a great product with poor marketing.
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