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Giovanni Ghigliotti

What do you think marketing will look like in 5-10 years?

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The economy thrives on business, and business thrives on marketing. New challenges continually arise in companies, making it satisfying to see how marketers embrace emerging technologies to tackle these challenges and ensure growth in the next 10 years.
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Divya
Marketing will heavily depend on interactivity in the coming years.
Brian Finnerty
Marketing is always about what the customer wants, needs, and values. That's not going to change in the next five or ten years.
Heather Stephens
Giovanni Ghigliotti
@brian_finnerty Thank you for your answer, but there will also be developments in communication.
Nishank Goyal
Interesting discussion definitely, wrote on the same thing recently on Medium. https://medium.com/@nishankgoyal... I think marketing is synonymous to community, and with rapid advancements in Web3, we will be moving towards decentralized marketing where user will own their attention.
Ishan Nangia
Much more hyperlocal and more personalised and targeted ads. People are different and so are there motivations and needs. Ads should be able to adapt to this underlying context from one person to another. No single ad should be the same when shown to two different people.
Giovanni Ghigliotti
@ishan_nangia I agree, that's what is happening right now and AI will make ads much more personalized and alluring. I am looking forward to the day I start seeing ads from PH on my IG. 😉
Marko Rakic
I have a crazy idea - what about AR/VR social networks? That would be so cool.
Giovanni Ghigliotti
@marko_rakic2 Yes I think it is a very good idea
Hemant Warier
In 5-10 years, I think marketing will be even more data-driven and personalized than it is today. With the continued development and advancement of technology, marketers will have access to even more data and insights about their customers and their behavior, which they can use to create highly targeted and personalized marketing campaigns. I also think that the use of AI and automation will continue to increase in marketing, with AI being used for tasks such as predictive modeling, data analysis, and even some forms of creative work, such as copywriting and design. Additionally, I believe that customer experience will become even more important in marketing, with companies focusing on creating seamless and personalized experiences for their customers across all touchpoints and channels. Overall, I think the future of marketing will be focused on using data, technology, and customer experience to create highly effective and personalized marketing campaigns.
Murali Gottumukkala
AI will rule
Huy Ngo
What should marketers learn for keeping their position in AI, the digital age?
Giovanni Ghigliotti
@huy_xuan The marketer always has to learn. In the coming years, he will have to adapt to a swift change of platforms and communication, there will be the metaverse, and these are just a few things he will have to learn.
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