What is the biggest lesson you've learned marketing for a startup?

@tanya_desai Actually, to your point right here, my creative leads are making sure I "rein" myself in until she's finished working with the 3 profiles of our users. It's so hard to wait. I want to just jump in there, throw some key words out, go! Go! GO! I've taken up still live photography to try to keep myself in check. I'm also focusing on creating "how to" .gifs & videos since I've learned my usability testers aren't reading instructions. So, 100% what you said.

@andrea_brice honestly sounds like the right way to go about it! patience gets difficult - i completely get it. on another note, i'd really like to learn about what approach you are taking to creating "how to" gifs and videos. it's something i think i need to do for my product too!

@timz_flowers I did a lot of keyword research and then tailored my blogs around it. I am not going to lie, I spent a month doing this when I first launched Yought's website and haven't really touched it since. However some of my articles are on the first / second page of Google for certain keywords and regularly brings traffic to my website even though I've ventured into other things. Just from a month's work (doing key word research + creating the blogs), I get around 1 to 2k views a month just from the blogs alone. The goal is to find long-tail keywords (let's say 3+ keywords) with a low / medium competition. Also the traffic should have at least a minimum per a month (like 1k +). Obviously you can't go for really competitive + keywords that have millions of views so you have to go from the low-end first and make your way up. I definitely should do more SEO but with so many other things to do now, it's harder to spend time to work on this but this is how I initially built it up. Definitely a lot of time to do it when you first launch so I'd defnitely set up a foundation initiailly but you can always start whenever. Results take a while so you're playing a long game

@timz_flowers @richardfliu Hey Richard! Where do you share your blogs? Do you think the location/host makes a big difference, or is it really just the content that's important?

@timz_flowers @nik_hazell Just on my startup's website - i think it's mainly the content since our website's DA is pretty low still.

@timz_flowers @richardfliu Ok, understood :)

@timz_flowers @richardfliu Plz tell me some high DA Website where i share my blog

@gogloballakshmi you could always use Grammarly, I use it on a daily basis to cross check my grammar.

@wael_khattar1 Thanks Wael, I'm thinking of getting the paid version soon.

@wael_khattar1 @gogloballakshmi I recommend it, I think it mainly helps me write faster since I can just type away and it complains when something doesn't make sense. It's not perfect though, but it helps.

@wael_khattar1 @gogloballakshmi @gillisig Yes absolutely, I have been using grammarly for over 2 years now. The best part is that it sums up all the mistakes together so you can just go through them at once when you are done writing. But as Gilli mentioned we have to be vigilant while implementing those suggestions.

@eugenehp I was going to comment separately, but I'm choosing to thread it here since my response was in the same vein… Using language about what your customer wants/needs to do with your product as opposed to the language that describes what you built the product to do.

@turoczy 💯 and another great pros is that you get to do story telling after all, and that will just click with your target audience 👌

@eugenehp This is a great point!

@dagorenouf I think this is a good point - no need to find a super growth hack. Just build it slowly over-time

@dagorenouf Product Hunt is a really nice community to be part of - but other than PH, I've not had much luck with communities! A lot of them seem quite selfish, with lots of people just pushing their own stuff. Where have you found that's been rewarding?

@nik_hazell Indiehackers and r/saas are really good.

@dagorenouf We're going small too (after we hone our user personas) because we want to make sure we understand and have solutions built to reduce customer friction before we have a "Big Launch" . We're burning on a very tight budget, so have a lot of economic restraints to be able to respond to things which pop up in this early, early stage. So, yeah, we want content to help our users understand so they don't just abandon.

@andrea_brice That sounds very reasonable Andrea. Good luck on your journey

@zaneta_kaczmarczyk Sounds like an exciting opportunity and you're definitely right! You can't just go all in into one marketing tactic

@cica_laure_mbappe 100% - it's ridiculous how much your approach needs to change based on the specific use-case, I'm not surprised that NGOs and SaaS are very different! (Also, "Plant lover" is a great bio 😊🌴🌳)

@nik_hazell yup, but it's great to learn new stuff ;) Haha thanks!

@cica_laure_mbappe Oh that's interesting! So what elements were different marketing a NGO if you don't mind me asking 😊

@richardfliu Building an audience. I think the way to reach people is totally different. Biggest fear for the NGOs beneficiaries was the anxiety of being alone. For SaaS users, it's data security. So I was more "human" in my strategies, whereas now I'm more data-centered.

@shashcoffe I think this is really true - which is why i think big features should always be launched like as if it's their own main product

@richardfliu Got it. 🙌

@shashcoffe is that because it's a marketing tactic, or because you get to know the customer more and build something again that better suits that? My company that just launched on PH today deals with the latter. I'd be curious about any feedback you might have there.

@alexander_moen Of course, it's because I get to know the customer more and build something again that better suits that. And I think you're doing well.

@anupamapanchal IME, it was vanity for seed round, meaningful for VCs. The trick is to do both ;)

@tasha_dziatkovskaya Haha I love this!