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Nika

What "rules" do you stick to when you do cold emailing/outreaching?

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I believe many companies or individuals get first leads when reaching out to someone. What techniques or tools did you use? Feel free to share your experience. 👇
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Oksana Chyketa
I'm focusing on personalization (subject line, mentioning something about their business, etc), the email itself must be super-short (judging from myself, I don't read long email and I guess other people don't either). And of course, email signature is a must-have, like always. Personally, I consider emails without email signatures to be spammy and well, most of the time they are.
Nika
@oksana_ch Do you include any links that are linked to your social media?
Michael Vavilov
Check out Instantly—it's an awesome outreach tool
Nika
@michael_vavilov Thank you, will have a look! :)
Wiktor Wysocki
Don't try to sell in the first email, try to ask about the problems offer some temporary solutions and then only say that you have a tool which can fix them.
Nika
@wiktor_wysocki Just to make it clear – I want to have mutual recommendations of a newsletter on Substack so the subject is a little bit different. What would you recommend in these terms (I am reaching out to bigger accounts than me).
Yuliya Rybalova
1. I think being direct with what you are selling is the best strategy. There is a trend for personalisation, however many times such "personalised" cold emails look even more fake. 2. Another rule is to followup 3. Track