What’s the one buzzword you wish would disappear from startup websites?
Every startup website seems to have at least one:
“Next-gen AI-powered transformation platform”
“360-degree customer engagement solution”
“Synergies and frameworks for scale”
Funny thing is - the more impressive the buzzwords, the less clear the message usually is.
I’ve seen $100M companies lose deals because buyers couldn’t figure out what they actually do in the first 5 seconds. Meanwhile, a 10-person startup with a simple headline like “We help retailers cut stockouts by predicting demand 30 days in advance” wins pilots.
👉 So I’m curious: what’s the ONE buzzword that makes you roll your eyes every time you see it on a website?
(PS - I’m working on BrandStori.ai, a contextual tool that analyzes websites for clarity. It’s been fun seeing which words show up most often… but I’d love to hear your picks.)
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