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Alessandro Canella

What will be the future of social media?

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We are witnessing social media moving at an unbelievable pace. You wake up everyday learning about new trends. With all the hype around meta not being able to match the expectations, to Elon Musk doing some peculiar activities with Twitter. Are we about to jump into the new dimension of social media? If yes, then what are your thoughts?
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Mayank Bid
@alessandro_canella2 My 2 cents on social / micro-blogging: 1. Be Inclusive: It's an exclusive club. Needs to become inclusive. The masses aren't on it yet. The classes are. The classes should and will still the conversations. But the eyes of the masses need to be garnered. For that it needs to be in world languages. It needs to help people in express in multiple languages. It needs to enable people to interact with each other without a language divide through translations. 80% of the world doesn't speak English. There needs to be an easy way to enable languages. 2. Be Free: Social is about people power. You can't charge the users for content no matter how premium it is. The internet was supposed to democratise. Not extract. Can't make a social platform about the platform or the owner. It has to serve the world. And not just a part of the world. The whole world. 3. Be Transparent & Neutral: The platform needs to win trust. Trust is won through transparency. Transparency in the algos used, the way a blue / yellow / green tick is given, the way a piece of content or a person is moderated. It needs to be neutral. It can't have a bias. Can't dole out voting advice. It needs to reflect people power, community power and be governed by existing local laws. Not create its own legal structures. 4. Be Simple: Today Twitter doesn't connect people well. Where can I see an entire list of people I could follow, divided by professions, content category, eminence, fields etc? It's not there. It's very easy to do. That will drive more followership for the content creator and more content for the user. Such a simple feature is missing. 5. Fresh & New: Re-imagining of existing behaviours is needed. A fresh new UI. Fresh flows. Multiple profile photos vs just 1 small image. Expression in world languages vs just english. Lots of discovery zones instead of just # trending pages. Lots of new formats instead of simple attachments. Do these things and you'll see the most inclusive social media platform on the planet. Give the power back to the people and magic can happen. Would love to hear the community's thoughts on these pointers. It's everything that Twitter is failing at under Elon's leadership. He wants to turn it into something it wasn't supposed to be, leaving a screaming gap that Koo will fill. Koo, the second largest micro-blog in the world, does all of this and more :)
Alessandro Canella
@alessandro_canella2 @mayank_bid I still feel that social media is all about inclusivity. Tell me a place more inclusive online other than social media . Let's talk about it.
Katherine Desilva
According to eprocurement software, The same holds true for social media advertising in the future. When first introduced, social media served largely as a means of mass communication. To counter this, the focus of future social media platforms will shift to individualization.
Alessandro Canella
@katherine_desilva Ohkkayyy, I'll consider this point.
Karis Balôck
@katherine_desilva I would not say individualisation but it will focus on smaller communities.
Jurien H
@eve_angelique this is true
Chetan Natesh
Hard to say what is the future of social media because it is an extremely broad term. The metaverse in the long term has a HUGE role to play in this space. In the near to medium term , I think paid services will start becoming popular.
Alessandro Canella
@chetan_natesh People are already inclined towards paid services now. So let's see 😉
Shushant Lakhyani
I believe we'll get more influencers and micro-influencers contributing to the world of social media
Alessandro Canella
@shushant_lakhyani Influencer marketing is already skyrocketing! It holds a great future. 🚀
Parker Revers
Real people make life meaningful. I'd like to believe that our future is local :)
Alessandro Canella
@parker_revers I appreciate your thought 😊
Bradley Keys
Suzanne Sullivan
In many ways, the future of social media is intrinsically linked with the future of the metaverse. One way of thinking about it is that the metaverse simply is the next evolution of social media
Alessandro Canella
@suzanne_sullivan Thanks for sharing your pov. Let's see what metaverse has in store for us. 😉
Rohit Gaikwad
I think VR is set to be the future of social media, and there are many reasons why. First and foremost, it allows you to experience content in a way that is truly immersive. You aren't just watching videos or reading articles; you are living the experience firsthand. This creates a more personal connection with the people or brands you're following, which can lead to greater loyalty and sales outcomes.
Alessandro Canella
@rohit8x Apparently, but this is a long shot. There are substantial reasons why the average user is not able to welcome the metaverse.
Shawn Park
With YouTube and Instagram holding its popularity, maybe more networking system that cores around visual aspects, like clips and video may come around more?
Alessandro Canella
@shawn_park_f12 Yes, visual content is just going to skyrocket!
Shawn Park
Brendan Wang
@shawn_park_f12 👍👌👍👌
Philip Snyder
Algorithim driven content is eating the world. There's a reason why all major social platforms are shoving shorts/reels/tiktok style videos down your throat.
Alessandro Canella
@philipsnyder How do you propose on solving this issue and why do you think all social platforms are doing this on purpose?
Emily Elizabeth
The emergence of TikTok and short-form video content are the two most anticipated innovations. While smaller networks like Pinterest and Snapchat may finally take off in 2022, larger networks like Instagram and Twitter will likely remain significant (especially for B2B enterprises). Also, social commerce is essential for eCommerce companies.
Alessandro Canella
@emily_elizabeth5 I agree with you here. I see the same happening.
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