We are witnessing social media moving at an unbelievable pace. You wake up everyday learning about new trends.
With all the hype around meta not being able to match the expectations, to Elon Musk doing some peculiar activities with Twitter. Are we about to jump into the new dimension of social media? If yes, then what are your thoughts?
@alessandro_canella2
My 2 cents on social / micro-blogging:
1. Be Inclusive:
It's an exclusive club. Needs to become inclusive. The masses aren't on it yet. The classes are. The classes should and will still the conversations. But the eyes of the masses need to be garnered. For that it needs to be in world languages. It needs to help people in express in multiple languages. It needs to enable people to interact with each other without a language divide through translations. 80% of the world doesn't speak English. There needs to be an easy way to enable languages.
2. Be Free:
Social is about people power. You can't charge the users for content no matter how premium it is. The internet was supposed to democratise. Not extract. Can't make a social platform about the platform or the owner. It has to serve the world. And not just a part of the world. The whole world.
3. Be Transparent & Neutral:
The platform needs to win trust. Trust is won through transparency. Transparency in the algos used, the way a blue / yellow / green tick is given, the way a piece of content or a person is moderated. It needs to be neutral. It can't have a bias. Can't dole out voting advice. It needs to reflect people power, community power and be governed by existing local laws. Not create its own legal structures.
4. Be Simple:
Today Twitter doesn't connect people well. Where can I see an entire list of people I could follow, divided by professions, content category, eminence, fields etc? It's not there. It's very easy to do. That will drive more followership for the content creator and more content for the user. Such a simple feature is missing.
5. Fresh & New:
Re-imagining of existing behaviours is needed. A fresh new UI. Fresh flows. Multiple profile photos vs just 1 small image. Expression in world languages vs just english. Lots of discovery zones instead of just # trending pages. Lots of new formats instead of simple attachments.
Do these things and you'll see the most inclusive social media platform on the planet. Give the power back to the people and magic can happen.
Would love to hear the community's thoughts on these pointers. It's everything that Twitter is failing at under Elon's leadership. He wants to turn it into something it wasn't supposed to be, leaving a screaming gap that Koo will fill.
Koo, the second largest micro-blog in the world, does all of this and more :)
@alessandro_canella2@mayank_bid I still feel that social media is all about inclusivity. Tell me a place more inclusive online other than social media . Let's talk about it.
I believe the future of social media is "future messaging". (the opposite of instant messaging).
Where users create and share messages with recipients at a later date. The premise here is that the messages becomes more meaningful to the recipient over time.
One example would be Kapsule - an app that allows users to record and share video messages with anyone months, years, or even decades in the future.
Elon Musk has just energised people to follow social media. He has made twitter more interesting with all his stunts and the negativity people are seeing will eventually fade away.
@alessandro_canella What heat? Heat is caused by people who are not in charge of running and executing things. The 'heat' is just a social media fluff and will die out. These companies are overstaffed 2-3x and this spoils productivity of even the good engineers.
@rahul_deora1 Do you know the reason behind them being "overstaffed"? It is a cycle of hiring and firing people and the same might happen with Elon's reign. Also, saying that the "heat" will die out on its own is pretty convenient.
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The main thing is that it should not be like an episode of Black Mirror ;)
I hope that in the future any creator owns its content. Today you can easily be locked out by YouTube or Twitter and all your content and revenues are gone. Lens Protocol is doing a good job in this field. https://www.lens.xyz/
@hayerhans I agree. How do you guys keep up with the excessive amount of data creation?
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Metaverse will make social media more immersive thereby offering novel experiences for customers.
Brands including Gucci, Nike McDonald's have already begun creating virtual versions of their products that can be sold as NFTs within digital worlds. These can be used to decorate avatars and virtual spaces.
@dsarkar I still believe that's a long shot. The average social media user ( the core of SM) is still not buying the idea of metaverse. What are your thoughts about that?
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Social media will have even a greater impact in the future. I guess some new monetization techniques will appear as well...
I believe social media will grow from strength to strength. Mainstream media will prioritise social media over traditional methods such as newspapers and tv. You can see the rise of non traditional media outlets such as LadBible having a great worldwide reach and that's because screen time is transitioning to online viewers as opposed to television.
The content online is of much higher quality than the early days of the internet and this will attract even more viewers. Social media wins by a land slide with the younger generations aswell and I see it getting more popular year by year.
@customuniforms No doubt about the increasing popularity. But, how will SM sustain this in the long run? There will come an eventual downfall. Let's see how we recover SM from it?
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