Why is organizing folders and tweaking logos so much easier than marketing?

I am so guilty of this. Whenever I hit a roadblock with user outreach or sales, my immediate reflex is to open up my design tool, redesign the logo for the third time, or reorganize my code structure. It feels like real work because you're busy at the keyboard but it's really just a clever way to procrastinate on the things that actually matter. It took me a while to realize that shuffling pixels doesn't bring in users.

When you catch yourself hiding behind busywork like this, how do you force yourself to close the editor and finally talk to people?