"Your" or "My" Foo?
When you're designing a user interface ... things like account management pages, preferences, call-to-action buttons ... and particularly onboard cards ...
... do you use "my" or "your" when referring to the user?
92 views
When you're designing a user interface ... things like account management pages, preferences, call-to-action buttons ... and particularly onboard cards ...
... do you use "my" or "your" when referring to the user?
Replies
It more like "my" :)
Your
Great question — and one that gets overlooked way too often.
I’ve found “your” works better in onboarding and guidance contexts (“Set up your profile”), because it feels conversational and directive. “My” tends to work better inside dashboards or account settings (“My subscriptions”), because it creates a sense of ownership once the user is already settled in.
That said, consistency across the product is usually more important than the exact pronoun choice. Nothing breaks trust faster than switching back and forth between “my” and “your.”
Curious how others think about this tradeoff — do you optimize for clarity, tone, or brand voice first?