The way I see it, TikTok is best for for low-ticket products that have creative marketing angles to allow it to go viral.
If there are no angles to make your product reach virality, then I'd imagine that TikTok wouldnt be worth your time.
Keep in mind that TikTok requires content to be entertaining enough to capture and retain the viewer, and THEN you can plug the product.
Just creating orgnic ads wont work.
Any other thoughts (I could be totally wrong lol)?
Depends. TikTok is easier to get traffic but it's very hard to find customer. Youtube if you will do it correctly will give you more customers but it's very hard to get traffic :)
It really depends on your goals and audience. For example for my company (we developing a JavaScript library for web reporting), YouTube is the best platform for sharing tutorials, tips, and tricks.
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