The decision might not be an "either-or" situation. If you look at engagement and virality:
TikTok: The platform's algorithm has been known to push content to a wide range of users, leading to potential virality. If you can tap into current trends and create engaging content, there's a chance for high organic reach.
YouTube: While virality is possible, the platform's emphasis is more on subscribers, watch time, and consistent audience growth. The YouTube algorithm values long watch times and user engagement, so creating quality, engaging content is essential.
Depends. TikTok is easier to get traffic but it's very hard to find customer. Youtube if you will do it correctly will give you more customers but it's very hard to get traffic :)
It really depends on your goals and audience. For example for my company (we developing a JavaScript library for web reporting), YouTube is the best platform for sharing tutorials, tips, and tricks.
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