Well, in short and simple words, the decision between YouTube and TikTok for advertising or marketing any product depends on your target audience, content type, and marketing goals. YouTube is well-suited for longer, useful substance and has a different crowd, while on the other hand, TikTok is great for short, engaging videos, especially if you want to reach a younger demographic and capitalize on viral potential.
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Probably has to do with your market audience, but I would say Youtube !
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if you're doing one why not do the other one (Youtube Shorts) and just cross purpose content?
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