Why “or”? You should do both. It’s never a good idea to put all of your eggs in one basket. They reach consumers differently, so take a different approach for both, but don’t limit your outreach to just one.
Depends. TikTok is easier to get traffic but it's very hard to find customer. Youtube if you will do it correctly will give you more customers but it's very hard to get traffic :)
It really depends on your goals and audience. For example for my company (we developing a JavaScript library for web reporting), YouTube is the best platform for sharing tutorials, tips, and tricks.
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