I keep seeing the same pattern in product launches: "Now with AI!" slapped on everything like a magic label.

But here's what I've noticed from watching dozens of AI-powered products succeed and fail:

Getting close to launching mine and honestly more nervous about launching than the product. What's something you'd tell a first timer to avoid? And on the flip side, what's something that worked way better than you expected going in?

Curious to hear how it went for you.

Hello, Product Hunt!
I vote for "marketing is more important!"
Recently, building has become really easy with the help of AI agents and tools like Cursor(thx Ai). I think the time and money needed to create a good product have significantly decreased thanks to various SaaS programs.
However, I still don t have any references to introduce to you ( ). I feel like I ve neglected marketing, which is more important than making the product. (Please tell me this is the real reason...) Especially for indie makers like me, marketing is the hardest part (I wish someone could do it for me! ).
Making a good product and promoting it are both important, and it s a pointless debate.
Still, making vs. marketing? What do you all think?
And if there are any cost-free ways for indie marketers or beginner marketers to try out, could you let me know?

In a local Facebook group, people from my country had a pretty interesting discussion about how they justify charging a higher price for an output generated by AI.

Since AI came on the scene, we kind of expect the job to be done faster with less effort and the result is satisfactory. Does that mean the buyer has the right to ask for a lower amount?

I have made a list of platforms where you can create your community and share your knowledge in a closed circle (and in some cases sell memberships).

The list is according to my preferences, so the platforms I use the most are at the top.

Mine once created a reminder for a meeting that didn't exist, then flagged it three days in a row. I only caught it because I kept trying to remember who I was supposed to be meeting.

The interesting part is I still use it for the same task; I've just learned which of its confident moves to double-check. It feels a bit like working with a sharp new hire who's still finding their footing.

When did you first notice your AI agent needed a second look, and did you stop using it or just build a workaround like I did?

I used to waste way too much time looking for clever distribution tricks or viral loops, hoping I could skip the slow grind. But whenever I see a success story broken down the hack usually turns out to be pretty hands-on work personally onboarding users replying to feedback and actually writing good content.

Sometimes calling basic consistent marketing a growth hack makes it sound like there's some secret shortcut to traction.

curious if anyone here has seen a tactic actually work long-term that wasn't just good old-fashioned work in disguise?