How did you start your career and what is your current profile?
I will go first - I started as a Content Writing Intern for an entertainment blog and now, I am the Head fo Growth at Appscribed.
I ve been working on SEO and website optimisation for e-commerce stores, and one thing I keep thinking about is the relationship between getting visitors to a website and helping them find what they actually need.
There are plenty of discussions about rankings, keywords, backlinks, and content. But once someone lands on a store, the experience itself matters too.
For example, a customer might search for a specific product using a term that doesn't match the wording used in the store's categories. If the navigation, filters, or product descriptions aren't clear, that customer may leave even if the website ranks well.
I m interested in how other people approach this problem, particularly on stores with large catalogues or products from multiple categories.
Building a startup is hard. Proving you exist to an algorithm is apparently harder.
I'm a solo founder building an iOS social app. Somewhere between shipping the product, finding users, fundraising, and maintaining LinkedIn, Product Hunt and a dozen other channels, being a founder has turned into a full-time job in being visible.
And here's the irony: my LinkedIn account is restricted, while its identity-verification flow keeps sending me in circles. My passport is a valid identity document, but the automated process hasn't given me a workable way to complete verification or reach a meaningful human review.
The issue isn't whether I can prove who I am. It's whether the system accepts the document I actually have.
We spent months setting up a private community, posting daily updates, and hosting discussions to drive organic acquisition. While the community members are super engaged, we looked at our attribution data and realized it brought in almost zero paying customers.
It made me realize there s a big difference between building a loyal audience and building a revenue channel.
How do you measure the actual ROI of community building, or is it mostly a long-term brand play for you?