The answer depends on what you want to achieve.

• If you want to stay top of mind for a constantly growing audience and increase visibility, post every day.

• If you want to amplify your launch, focus on the period before, during, and after the launch.

  Before the launch, I would start with enough time in advance, around one month before, and I would personally post approximately (at least) twice a week.

• But I think that in general, if you want to be visible within the forums, twice a week is bearable.

There s still a lot of attention on flashy categories: AI agents, creator tools, social apps. At the same time, you keep hearing quiet stories about people building solid, calm businesses around very unsexy problems: invoicing for a niche industry, compliance workflows, scheduling in weird contexts, back-office tools nobody outside the niche has heard of.

I m curious whether your view of what s worth building has changed over the last few years. Would you be excited to build something deeply boring if the demand and willingness to pay were obvious? Or do you still feel pulled towards more visible, consumer-facing or hyped spaces? And for those already in boring niches, how has that choice played out in terms of users, stress and revenue?