HeadsUp - The first AI competitor monitoring agent
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Are you falling behind your competitors? HeadsUp is the first AI agent that alerts you to competitor moves and helps you respond. Get instant insights then real-time alerts. Setup in 60 secs and HeadsUp runs on autopilot.
Replies
Really loved the product, it was handy to do competitor research with just few clicks. I was planning to build one like this and you guys just saved some time and effort for me.
First Answer
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Congrats on the launch Dru! The loading state of quotes is a nice touch. Tracking a few sites now and will share feedback after I dig in.
Tally
Congrats @dru_riley! Looks like something we need here at Tally 😄
NoCodeAPI
What is the difference between having APIfy bot crawl pages and report that back with a n8n workflow? Trying to understand the product.
Trends.vc
@basilakis Great question! The demo images and description try to show that HeadsUp tells you exactly what changed and gives you actionable recommendations to respond. HeadsUp also has email briefs, SEO metrics, alert prioritization, competitor discovery and other features coming soon such as A/B test detection and screenshot comparison. These types of deep benefits are the tradeoff of standing up an n8n workflow vs a purpose-built tool.
NoCodeAPI
@dru_riley Those are all possible with adding AI to the flows and integrate multiple end points, like dataseo etc, who can do these kinds of detections. Basically, the end result can be sent to AI and with a prompt analyze what is happening. I understand the idea and the concept, but I think this is just a UI layer to a workflow.
Trends.vc
@basilakis Thanks for sharing your perspective. It sounds like know your way around these tools. I'm curious about your setup.
How would you detect A/B tests with n8n + APIfy? What triggers would you use to identify when a competitor is running split tests vs just making regular updates? And how would you distinguish between the control and variant pages?
You're right that a lot of specific pieces can be assembled with workflows. The trade-off we're betting on is that most people value their time more than the flexibility/commitment of building and maintaining it themselves. Plus, keeping hand-built workflows up-to-date as AI capabilities change can become its own part-time job. Which is a benefit for some people and discouraging for others. Feels similar to other DIY vs outsource economics dilemmas. Or the "does it make the beer taste better" test.
But I'd love to hear more about your approach. Always learning from builders.
NoCodeAPI
@dru_riley Appreciate your feedback and that you are open to it. I have been doing consultation over 25 years now and I have set up things - before AI existed and made them easier. Nowadays, it is easy to detect such changes, from taking an image and running comparison / vrt on it, up to detecting at source a/b testing related JS.
I am not saying everything is apify based, but a lot of those are workflows that can be executed even with automations on top of a GPT agent, if you know how to run them! Your product does make sense and I do like it, even if I do not see it defensible moats.
Congrats on the launch! Quick one: Your integration game right now is like that early-stage intern who shows up with great energy but only knows the basics of your tech stack—he’ll get the standard stuff done, sure, but don’t expect him to deep-dive into every legacy workflow or let you fine-tune every trigger from day one. So: When do you plan to move past “default integrations for everyone” and start letting folks really get granular with custom alerts and deeper workflow hooks?
Trends.vc
@vouchy Thanks for checking it out! I want to make sure I understand what you're looking for.
When you say "deeper workflow hooks" are you talking about things like custom webhook payloads, specific trigger conditions or something else? A concrete example would be helpful.
re: custom alerts, what specific conditions would you want to monitor that we don't cover? Like "let me know when competitor X changes pricing but only on enterprise plans" or something different?
And curious about your current setup for monitoring competitors? Most folks we talk to are either doing it manually or have tried other tools but hit limitations. What's been your experience?
Just set up HeadsUp and it nailed insights on a few competitors we’ve been tracking manually. Way better than digging through changelogs or screenshots, really curious to see how it holds up long-term.
Westinghouse.ai
@dru_riley @hnshah Can you please offer a feature that sends the user an email if/when a new competitor launches? That is what I thought this product was when I clicked it. Don't get me wrong, nice UI (seriously, job well done!). But I am actually looking for an AI that regularly scans search engines once a week (e.g., set to scan for new competitors every calendar morning at 9 a.m., 5 p.m., etc.) and alerts me if a competitor launches a product, as indicated by a newly indexed result that is too similiar to my own, to compete with a product offered by my company. Just a thought.