Marina Ekroos

Image Display Control - The next generation of responsive images

Image Display Control is the next generation of responsive images. It connects different sides of web ecosystems and photography workflows, making it easy to ensure that image assets are shown correctly everywhere and always.

Add a comment

Replies

Best
Kal Freese
Seems like a great product. @marinae what are your thoughts on fully AI generated images and how that might impact your business? Assuming that these images can be generated to fit specific crops/placements etc. from the start.
Marina Ekroos
@kallefreese super interesting question, and something I think about on a daily basis. So far, cropping and composition have not been given serious consideration in these models. Much of the current training data is based on center-cropped images, resulting in monotonous results. But even if ML models would be capable of taking the limitations and restrictions of the “frame” better into account, that still only solves part of the problem. The image will still need to be shown in different sizes and aspect ratios on different devices and platforms. Without Image Display Control, it cannot adapt correctly to all those containers. So Frameright and IDC complement also AI-generated imagery. And to make the process smoother, our own Frameright AI can be used to provide crop composition suggestions. This is not the same thing as generative models creating multiple versions of the same image as hard-crops. Instead, we aim to enable one image asset to adapt to multiple shapes and sizes. My motivation for building IDC is to ensure that there are the right tools for rich visual storytelling in the future for both machine-generated and human-generated content. As I am writing this, my mind is filled with new possibilities for how images could work. There are many developments that impact and support our business. We are excited to be at the forefront of these advancements.
Gerhard Raab
This will speed up processing pictures in any multi channel publishing environment. Great stuff.
Marina Ekroos
@gerhard_raab excatly 🎯 Thank you so much for the comment 🙏
This is pretty nice, now let’s make all websites display images correctly. Love it!
Ilkka Järstä
@felipe_millan Thank you, let's make that happen!
Jimmy Mailer
Great product, great team!
Marina Ekroos
@jimmy_mailer Thank you 🙏
Toni Perämäki
I have known the team since the early days, and they have consistently demonstrated determination to build and push through this innovation that will revolutionize how images are handled in the digital environment. I'm looking forward to seeing Frameright IDC adopted by professionals around the world!
Marina Ekroos
@toniperamaki Thank you for your kind words. It has been a pleasure getting to know you ✨
Anastasia Nevdah
Great product!
Margaret Trainor
Obsessed with this. Framing images has been a thorn in our side for years. As an ecomm business this is HUGE HELP.
Tom
This is some outstanding pioneer work! As long as this is not yet a browser standard for tag, the frameright repository makes it easy to use metadata in images to display them correctly. And this is just my developer perspective. Thank you guys, for making the web a better place 🫶🏻